Vitamin Water

Last week Ryan and I attended the Edmonton Street Performer's Festival in Sir Winston Churchill Square. While we were there, I saw something that caught my eye-a drink machine dispensing "Vitamin Water". I had to take a picture of it, as this is the first drink machine of this sort that I have ever seen.

I think that the concept is great-a healthier alternative to pop machines. However, since I was unable to do my research I am still skeptical (I think that this might be a relatively new company because it appears that the website is still in progress). First off, I wonder how much of these vitamins are actually in the water. Are the amounts consistent with the Dietary Reference Intakes (the guidelines that tell us how much we need of all of the vitamins and minerals, and how much is too much)? Further more, does an average person have the knowledge to decide which vitamin they are lacking in and should choose based on their daily food choices? I was also surprised that there was no water available with vitamin D, as if I were to choose one for myself I would probably choose vitamin D. However, they were likely only able to use the water soluble vitamins for these beverages. Including the fat soluble vitamins (A, D, E and K) may have also been risky, as one would not just pee it out if they consumed too much.

I also wonder about the sugar content of these beverages. Consumers are very gullible, and would most likely believe that they are choosing a very healthy beverage because it has vitamins in it. However, it may not really be that healthy if it is full of sugar.

I hope that the website is working soon, as I am very interested to find out more. I am guessing that I will be seeing a lot more of these machines in the near future!